How to Build a Law Firm Website Without Code in 2026

To build a law firm website without code, describe your practice areas, jurisdictions, attorney credentials, and how a client reaches you, then let an AI builder generate the pages. A single-page firm site costs 6 credits on Zugo. Compliance with your bar's advertising rules stays your responsibility, not the builder's.

Legal websites carry a constraint most business sites do not: what you may claim is regulated. That changes the writing more than the design, so this guide treats the copy rules as part of the build rather than an afterthought.

What does a client actually look for on a law firm site?

Three things, and they are rarely what the firm wants to lead with. Whether you handle their specific problem, whether you practise where they are, and what happens if they contact you. A visitor with a landlord dispute in one state does not care about your firm's founding year.

That means practice area pages carry the weight. One page per area, each written for the person who has that problem, using the words they use rather than statutory language. "Wrongful termination" is what a client types; the code section is what you cite once they are already reading.

The second thing is proof of who you are. Named attorneys with bar admissions, years in practice, and the courts they appear before. A firm site with no photographs and no names reads as a lead-generation shell, and prospective clients have learned to notice.

What can you not say on a law firm website?

This part is jurisdiction-specific and it belongs in the prompt as an explicit prohibition list, because generated marketing copy will happily write the things your bar forbids. The categories below are the ones that come up most often across jurisdictions.

• Guarantees of outcome. No promise about winning, settling, or the size of a recovery. Generated copy reaches for it constantly.
• Superlatives and rankings. "Best", "top rated", "leading" and similar terms are restricted in many jurisdictions unless they are substantiated by a verifiable award.
• Past results without qualification. Where results may be published at all, they usually require a disclaimer that prior outcomes do not predict future ones.
• Language creating an attorney-client relationship. The site and its form must not imply representation begins on contact, and a clear disclaimer belongs beside every form.
• Specialist claims. In many places "specialist" is a certified term, not a description.

None of this is legal advice, and the rules differ by jurisdiction. Read your own bar's advertising guidance and hand the list to the builder as instructions. Then review the generated copy yourself, sentence by sentence, before publishing.

What should the prompt for a law firm site say?

Build a website for [firm name], a [size] law firm in
[city, state / country].
Practice areas: [area 1], [area 2], [area 3], each with its own page.
Jurisdictions: [states / courts where the firm is admitted].
Attorneys: [name, title, bar admissions, years in practice,
education, languages] for each.
Sections per practice area page: who this is for, what we do,
how the process works in [N] steps, typical timeline, fee model
([hourly / flat / contingency where permitted]), FAQ, contact.
Intake form fields: name, email, phone, matter type, brief
description, how you heard about us, preferred contact method.
Beside the form, this disclaimer: [your exact wording that
submitting does not create an attorney-client relationship and
that confidential information should not be sent].
Rules for all copy: no outcome guarantees, no superlatives,
no rankings, no case results, no use of the word specialist.
Tone: plain, calm, professional. No invented statistics or awards.

The prohibition block at the end is the most important part of the prompt. It is easier to forbid a whole category of language up front than to hunt it out of five generated pages afterwards, and one missed sentence is a compliance problem rather than a typo.

Which pages does a firm need?

A three-page site is a reasonable first build: home, one practice area, contact. Add a page per area as you write each one properly, since a thin practice page is worse than no page for both clients and search.

What does a law firm site cost to build?

Free comes with 5 credits, below the cost of one page, so it is a look around rather than a launch. Pro is $25 per month with 200 credits and includes connecting your own domain. Business is $99 per month for firms with several people building. The pricing guide has the detail.

How should the intake form be handled?

Carefully, because an intake form collects sensitive information from people who may become clients or may be adverse to existing ones. Two mechanical points come first. Resend delivers each submission to a monitored inbox, and Supabase stores submissions in a real database under your own account if you want a searchable intake log.

The conflict check is the part software will not do for you. Every intake process needs a human step between submission and response, and the site should say so: what happens next, how long it takes, and that no relationship exists until an engagement letter is signed. Form mechanics are covered in contact forms on AI-built sites.

Do not build a document-sharing client portal as your first project. A portal holding privileged material needs a deliberate security review, access rules tested by a person, and a decision about retention. Supabase can provide the database and logins for it, described in connecting Supabase, but the review is not optional.

Where does an AI builder fall short for a law firm?

• Compliance judgement. The builder writes what you tell it to write. Whether a sentence complies with your bar's rules is a call only a lawyer in that jurisdiction can make, and it has to be made before publishing.
• Case management integration. Pushing intakes into a specific practice management system through its API is developer work. Export the code to GitHub and hand it to someone.
• Privileged client portals. Technically reachable, professionally sensitive. Zugo does not replace a development team on a system holding confidential client files.
• Multilingual practice pages. A second language means real legal copy reviewed by someone who practises in it, not a generated translation.

Before a build reaches you it is booted in a sandbox, so a site that fails to render is reported as a failure rather than handed over blank. That lowers the risk of publishing something broken without removing it. Read every generated sentence anyway, because the compliance risk on this kind of site is in the copy rather than the code.

What should the first version be?

Three pages: home, your strongest practice area written properly, and a contact page with a correct disclaimer. That is 12 credits and an afternoon. Publish it, then add one practice area a week, each written for the client who has that problem.

The firms that get results from a website are the ones whose practice pages read like an answer rather than a brochure, which is a writing task rather than a building task. If you also advise on adjacent professional services, the structure in an insurance agent website is close. Start at zugo.dev.